Search engines read the text to know the topic of a page and there are three tags that specifically alert the search engine to what a page is about: Title, description, and keywords. The Sitebuilder provides an area to edit these tags. To access this area, click Page > Metadata.
The area labeled Page Title is where you put your title tag. This should include the main keyword or concept of your page, your business or website name and, if relevant, your location. Your page title should also be under 70 characters long. Here's a basic example:
Fine Gold Jewelry | ABC Jewel Company | My Town, Texas
The area labeled Description is where you put your description tag. This should include your main keywords for the page, or variations of your keywords, as well as the name of your company and, if relevant, your location. Your description should be under 200 characters long and is meant to entice users to click through to your site. Here's a basic example:
ABC Jewel Company provides customers in and around My Town, Texas with the finest yellow and white gold jewelry imported directly from Italy. Stop in today!
The area labeled Keywords is where you put in the main keywords for the page. Don't stuff keywords - only list keywords that apply to the content of the page. Here's a basic example:
fine gold jewelry, gold jewelry, white gold jewelry, ABC Jewel Company, My Town Texas, TX
It is important to remember that just adding keywords to the Keywords field is not enough. You also need to ensure that you blend your keywords into the content on the relevant page. Again, don't stuff them in - blend them in casually making sure to keep the flow of your content.